Cultivate Success, From The Ground Up
What the Cannabis Industry Can Learn from the Music Business Before cannabis, I spent over a decade in the music industry at major labels. I didn’t plan for those two worlds to intersect. But the longer I work in cannabis, the more I realize how much this industry needs what music learned the hard way. … Continue reading The Intersection of Cannabis and Music: Building Brand Loyalty
Bro Culture is everywhere. Regardless of the industry or the number of sensitivity seminars we attend, chances are we’ve seen or heard things that give us a hard pause. Cannabis is no exception. Looking back at my time in the belly of the beast, I’ve considered what might turn the tide on this Hunger Games zeitgeist.
The debate between high potency effects and lower potency effects has been going on since the first day potency figures were made available. At one time, everyone claimed the higher the better, as consumers often equated elevated THC levels with a more intense and satisfying experience. However, as time has gone on and the understanding of the entourage effect has spread, a more nuanced perspective has emerged. The question is no longer simply higher equals better.
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