About

With 10 years of experience in the cannabis industry, I combine business insights with a unique perspective about shaping its future. I specialize in creating tailored partnerships, brand development, and programs for cannabis businesses looking to dominate a highly competitive market.

My expertise includes identifying growth opportunities to executing multi-channel go-to-market strategies that engage consumers and deliver revenue. This includes innovative approaches backed by analytics that inform brand building, package design, digital engagement, influencer campaigns, optimization and high marks for retail experiences

I pride myself on understanding nuanced consumer segments, such as wellness-focused boomers, socialization-driven millennials, and recreational fun seekers. This allows me to craft engagement in an authentic way while delivering awareness, interest, decision and action.

My passion for the plant and culture drives me to push boundaries through award-winning work focused on normalization and accessibility.