Independent Sales and Marketing Representation

Who We Are

Data informs it. Experience drives it. The results speak for themselves.

VonTrees Consulting was founded in 2022 on a simple idea: the fundamentals that drive success in mature industries — like music — translate to cannabis, if you understand the realities of a highly regulated ecosystem.

My background spans strategic marketing, sales, and retail execution with independent shops and multi-location partners across seven states. That breadth taught me how differently each market behaves — and what consistently drives repeat orders and lasting shelf presence.

I bring discipline and focus to practical growth: clear positioning, retailer alignment, and deliberate execution that helps brands and dispensaries scale efficiently — not reactively.

With over a decade in the music industry — across partnership marketing, field promotions, and sales from independent stores to big-box retail — I’ve built a perspective on this business that’s hard to replicate. And I’d love to put it to work for you.

The Marketplace

There are no 18-month launch calendars. No massive marketing budgets. No stable regulatory playbook. Strategy too often means good intentions written on a whiteboard, and most businesses collapse not because the product was bad, but because the execution was.

The dispensaries that win aren’t the ones with the loudest POS materials or the flashiest drops. They’re the ones that stop waiting for brands to hand them a plan and start writing their own. Controlled. Intentional. Built for their market.

That’s what I help build.

What We Do

I help cannabis brands sell-through, not just launch.

Using hands-on retail and cultivator relationships, I build practical go-to-market plans that connect sales, marketing, merchandising, and field execution so products move consistently at the store level.

My approach turns market insights into clear action: where to place the product, how to support it in-store, and how to build relationships with brands, retailers, and consumers that are always personal — never simply transactional.

I combine forecasting and performance analytics with real-world execution to guide brand positioning, retail expansion, and strategic partnerships — with measurable results.

Additionally

If you need any of the following, please reach out:

Event Planning

Vendor Management

Marketing Plans

Merchandising

Brand Ambassadors/Field Marketers

Sampling

Outreach

Brainstorming ideas your competitors never saw coming

–When things get chaotic or last-minute, my team and I know how to move fast, solve problems, and get it done.