Cultivate Success, From The Ground Up
Who We Are
VonTrees Consulting was founded in 2014 on a simple idea: the fundamentals that drive success in mature industries like music also work in cannabis if they’re adapted to the realities of a highly regulated ecosystem.
Our background spans strategic marketing, sales, and retail executions with both independent shops and multi-location partners.
After working across seven states, we understand how differently each market behaves—and what consistently drives repeat orders and shelf presence.
We focus on practical growth: clear positioning, retailer alignment, and disciplined execution that helps brands and dispensaries scale efficiently rather than reactively.
With over a decade in the music industry, my experience in partnership marketing, field promotions, and sales from independent stores to big box retail will help your business grow—the smart and efficient way. After working in over seven different states, my perspective on the cannabis business is an asset I’d love to share with you.
The Marketplace
Cannabis is not a typical CPG environment. Products don’t sell because they launch – they sell because dispensaries keep ordering. Our work ranges from Colorado, Oregon, Northern and Southern California, New York, and New Mexico, with strategies built for real-world conditions, not theories.
What We Do
We help cannabis brands sell-through, not just launch.
Using hands-on retail and cultivator relatiohips, we build practical go-to-market plans that connect sales, marketing, merchandising and field executiom so products move consistently at the store level.
Our approach turns market insights into clear action: where to place the product, how to support it in-store, and how to build relationships with brands, retailers and consumers that are always personal, never simply transactional.
We combine forecasting and performance analytics with real-world execution to guide brand positionin, retail expansiom and strtaegic partnerships- with measurable results,
VonTrees Consulting 