Cultivate Success, From The Ground Up
NorCal and SoCal Are Not the Same Market. Stop Treating Them That Way. One of the fastest ways to spot someone who hasn’t actually worked cannabis in California is when they talk about “the California market” as if it’s one thing. It isn’t. Not even close. Northern California and Southern California operate like two entirely … Continue reading NorCal, SoCal. So Close Yet So Far
What the Cannabis Industry Can Learn from the Music Business Before cannabis, I spent over a decade in the music industry at major labels. I didn’t plan for those two worlds to intersect. But the longer I work in cannabis, the more I realize how much this industry needs what music learned the hard way. … Continue reading The Intersection of Cannabis and Music: Building Brand Loyalty
I’ve walked into hundreds of dispensaries over the past eleven years. I’ve seen extraordinary products sitting in the back of a display case collecting dust while a mediocre competitor takes up the whole front shelf. I’ve watched brands spend six figures on packaging and practically nothing on the people selling it. Here’s the hard truth: … Continue reading Why Your Cannabis Brand Isn’t Selling: A Call to Action
The desire for self-improvement and growth can be a painful part of the human experience. Personal, professional, and spiritual, none of us transcends overnight. The path is littered with obstacles, from fear and complacency to self-sabotage. Overcoming these roadblocks requires climbing a steep hill, cultivating self-awareness, courage, and adopting a growth mindset. It’s progress over … Continue reading Embracing a Growth Mindset
Bro Culture is everywhere. Regardless of the industry or the number of sensitivity seminars we attend, chances are we’ve seen or heard things that give us a hard pause. Cannabis is no exception. Looking back at my time in the belly of the beast, I’ve considered what might turn the tide on this Hunger Games zeitgeist.
The debate between high potency effects and lower potency effects has been going on since the first day potency figures were made available. At one time, everyone claimed the higher the better, as consumers often equated elevated THC levels with a more intense and satisfying experience. However, as time has gone on and the understanding of the entourage effect has spread, a more nuanced perspective has emerged. The question is no longer simply higher equals better.
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